iconBe found more easily on the internet and create a higher profile on the search engines. Generate fresh ideas for media coverage.

iconAdd a dynamic new element to your marketing mix and develop a more transparent and distinctive personality for your brand.

iconSpeak directly to the market in an authentic and personal voice and encourage your most loyal customers to join in and spread the word.

iconIncorporate a range of rich media in a way which is impractical or prohibitively expensive in a traditional website. Show what makes your brand special.

iconFree up time and resources with a dedicated one-stop solution created by an experienced practitioner.

iconCreate an effective and immediately available communications tool to use in the event of a crisis. Tackle complaints before they get out of hand.
How does The Travel Blog work? What are the key steps? The first thing we do is pull together a strategy for your blog, agreeing on the target audience, delivery and outcome. We establish my main points of contact within the company. Then I submit regular progress reports with detailed traffic analysis. Here is what you get:

Creation

iconMy blog designs incorporate your branding and images and are built to contemporary web standards.

Search

iconI optimise your blog for search engines, writing a consistent flow of naturally keyword-rich articles.

Content

icon I research and write story ideas - about your latest products, destinations or developments.

Measurement

iconI provide comprehensive analytics so we can measure success and to meet your overall marketing plan.

Consumers

iconI encourage your customers to participate to raise your profile and increase brand loyalty.

Management

iconI monitor comments and refer them to customer services if required before publication.

Media

iconI incorporate rich media, images, audio, video, for a more immersive experience.

Marketing

iconI provide multiple means of distribution and promote the blog on other sites.
There is nothing set-it-and-forget-it about a blog. It takes constant and dedicated tending but the rewards in terms of traffic, customer loyalty and sales really make it worth it.

Contact me today to discuss how a blog could help you market your brand more effectively, attract more customers and increase your organic presence on the search engines.